Customer Lifetime Value

Defense, Security & Justice

Customer Lifetime Value (CLTV) measures the total revenue a business can expect from a customer over time. Understanding CLTV helps companies prioritize resources, improve retention, and build lasting relationships that drive long-term profitability, growth, and customer loyalty.
58%
of Fortune 500 companies work with us
>100
specialist consultants
2,500+
companies in the sector
3,000+
completed projects
Overview

What is EA Voice of Customer Analytics Engine?

The Voice of Customer Analytics (VOCA) Engine extracts sentiment and semantic insights from online content, social media, and reviews, helping businesses understand customer perceptions beyond basic text mining.

Customer Lifetime Value (CLTV) estimates total revenue from a customer relationship. Combined with VOCA insights, companies improve satisfaction, tailor strategies, and boost loyalty for sustainable growth.

Who we serve

What Is the CLV Model?

Customer Lifetime Value (CLV) predicts future revenue from a customer, helping businesses understand relationships and optimize marketing efforts for long-term profitability.

Evaluate the performance of franchises and stores by analyzing recent trends in customer footfall, transaction volumes, and overall sales activity across locations.

EA’s neural network-powered CLV model predicts lifetime value from first-transaction data, identifying high-value prospects early and enabling smart, data-driven resource allocation decisions.

EA predicts which customers are likely to churn soon, using machine learning to uncover early warning signs and guide retention strategies through precise segmentation and insights.

EA activates CLV data with automated segmentation, enabling personalized campaigns by value tier—boosting conversions, loyalty, and reducing manual effort for more efficient audience targeting.

Innovation

Our Customer Lifetime Value Solutions

Client Results

Key Questions CLV Answers

The CLV model answers critical questions about customer value, acquisition cost, retention, revenue potential, churn impact, and which marketing channels attract the most profitable segments.

Who we serve

Revolutionize your sales insights using our CLV model.

The experts

Our Automation Experts

How We Can Help

Covering the Full Spectrum of Global Financial Services

We tackle our clients’ most critical challenges, from strategy and operations to digital transformation and sustainability. With deep expertise and a holistic approach, we break silos to maximize value, creating a powerful multiplier effect for lasting success.

Insights

Our Latest Insights

Proprietary data, expert analysis and bold thinking for leaders who want to achieve the extraordinary.

The Scaling Blueprint: Helping Regional Banks Prepare for the Future?

Healthcare Private Equity Market 2024: Year in Review and Outlook